She Beads has had a blast working with the Blackhawks and NHL to get local licensing in order to turn our customers into super fans. Our licensing started about a year ago, and the growth and support of the team we have seen as a result is amazing!
We soon realized that every time we had posted, Tweeted or emailed regarding the Blackhawks they won! It was at that point where we said, "Okay, it's time for another flash sale." Well we gave the people what they wanted, and offered a discount depending on how many goals the Blackhawks scored in game 7 against Anaheim. It was a very fast four goals and the orders came flooding in the next day. We worked effortlessly to complete the nearly 150 orders and had a lot of fun doing it, we even constructed our very own Stanley Cup out of the boxes to be shipped out that day.
We were finally in the Stanley Cup Finals! To have a little fun, we thought to showcase a 'She Beads Player of the Game'. We chose a player, dressed up as them in a beard, and thought of a great bio for them complete with 'Fun Facts'.
From left: Corey Crawford (Crow), Patrick Kane (Kaner), Teuvo Teravainen (Baby-Faced Assassin), Jonathan Toews (The Captain)
To stir up the competition among our customers, we introduced a social media contest. The person to show their Blackhawks pride and garner the most Likes, Favorites, or Retweets would be the proud owner of a $25 gift card! We received so many great submissions so it was an awesome way to show support for both She Beads and the Blackhawks!
Congrats again to the best team and best fans in hockey! We look forward to our continued relationship with the team and the NHL. Go Blackhawks!
Will you be making any more of the Blackhawk jewelry? Lots of my friends have seen mine and want bracelets and earrings.